“I believe that there is a subtle magnetism in Nature, which, if we unconsciously yield to it, will direct us aright.” — Henry David Thoreau
When Marcia and I got together eight years ago, we embarked on a fascinating process of making a studio album with the help of Peter Temple, the recording savant of Albion. I played guitar and piano and sang, Marcia wrote and arranged and played gorgeous cello parts for our original tunes, and the late great Amunka Davila supplied tasty percussion. The project took several months longer than I thought it would and used up most of the money I’d set aside for such creative endeavors.
We were happy with the results, the CD entitled When Light Is Your Garden, and when the manufacture of the album coincided with the birth of my books Buddha In A Teacup and Under the Table Books, we decided to go on a tour of the Northwest and see if we could sell some product and have fun while we were at it.
We gave concerts in bookstores, libraries, restaurants, and private homes from Mendocino to Lummi Island, our enthusiastic audiences ranging in size from three to sixty people. By the time we returned to Mendocino, our songs had changed dramatically, we had added some jazzy instrumentals to our repertoire, and we decided to make a second album entitled So Not Jazz. When that CD—more of a live affair—was finished, we gave one final concert together at Preston Hall in Mendocino, took our bows, and settled down to life without the stress of performing together.
Marcia returned to her classical music pursuits, and I embarked on a piano journey that has resulted in five CDs—43 short piano improvisations, Ceremonies, Incongroovity, nature of love, and Mystery Inventions (bass and piano duets)—with a sixth piano album in the works. That is the back-story, as they say in Hollywood.
So here I am with boxes of seven different CDs. No longer a giver of concerts, I nonetheless want to share my creations with the world. The contemporary course of action is to make little videos with the songs as soundtracks and post those videos on YouTube with links to download and streaming sites. I don’t know how to do any of that (I’m the president of the Advanced Techno Doofus Society) and I don’t have the money to pay someone to make little movies for me, though I have lots of good ideas. Our tunes are downloadable from iTunes and Amazon and CD Baby and other sites, but the challenge is convincing people to take a listen and possibly purchase the albums or individual songs.
My main course of action has been to try to get radio airplay. Not Internet airplay. Old-fashioned radio airplay. To that end, I have used the Interweb to search out the playlists of DJs all over America, and when I find one of those extremely rare people open to playing music by someone other than the hyper-famous, and that person spins music kin to ours, I send them a letter and a likely CD, wait a few weeks, follow up with a query, and monitor their playlists for a few months to see if he or she plays us.
In the past seven years I have sent my/our music to approximately three hundred DJs and music directors at dozens of itsy bitsy teeny-weeny yellow polka dot public radio stations. I have discovered that if a station runs Democracy Now! for their national news, they might possibly be home to DJs open to our music. If they play National Public Radio, forget about it. As for the larger commercial stations, only corporate product need apply.
So far, my hundreds of hours of research and courtship have garnered a handful of DJs across America who play our albums on a semi-regular basis, including Tom Cairns KHSU Arcata California, Jim Roettger WMRW Warren Vermont, Cindy Beaulé WFHB Bloomington Indiana, Peter Poses KRFC Fort Collins Colorado, and Carol Newman KMUN Astoria Oregon. Alas, our own KZYX grants us a spin only once every seven blue moons, which makes me sad, in a local sort of way, but such is life.
The recent good news is that in my ongoing quest for likely DJs, I found the playlists of a fellow in Palmer Alaska, population 5,900, home of the Alaska State Fair, and his musical choices gave me hope. I sent him my piano CD Incongroovity. Months went by. He fell off my list of playlists to check. Then last month I did my annual visitation of the last fifty DJs I’ve sent music to, and lo, Mike Chmielewski KVRF Palmer Alaska had played several cuts from Incongroovity! I sent him a thank you email and shipped him our other CDs. And verily he has been playing our music like crazy, and by that I mean two or three songs a day.
True, we are not being heard by a great many people, but our tunes are wafting out into the pristine Alaskan air, night and day, and for the likes of me this is mightily inspiring. Every artist wants to be seen and heard and appreciated by someone else. The thought that Marcia’s gorgeous cello solo floating atop my rhythm guitar on “Samba For Mooli” might cause someone doing the dishes to stop scrubbing for a moment and allow those dulcet tones to tickle their fancy is gigantically pleasing to me.
So I shout to Marcia when I discover we’ve had another play in Palmer, “Honey, we’re still going strong in Alaska.”
(Todd Walton and Marcia Sloan’s CDs are available from UnderTheTableBooks.com and are widely downloadable, too.)